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How to Business: Trademark Basics

October 28, 2021 @ 12:00 pm - 1:30 pm MDT

About The Webinar

Join us for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. We’ll also talk about why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable. We’ll close out the discussion with a question-and-answer session and direct you to free resources available from the USPTO.

​​​​​​​About The Presenter
Jason Lott is the Attorney Advisor for Trademarks Customer Outreach at the United States Patent and Trademark Office, where he specializes in helping small business owners understand trademarks and the federal trademark registration process through live presentations, creative videos, and other multimedia platforms. He has been with the USPTO since 2000, previously serving as an examining attorney, and is a recipient of multiple career service awards.

  • The How to Business webinar series brings you insights, practical advice, and mind-blowing knowledge from experts to help your business become everything you’ve ever dreamed of.

  • Sponsored by the Utah Small Business Development Center, these Presentations are geared specifically towards small businesses and entrepreneurs.


October 28, 2021
12:00 pm - 1:30 pm MDT


Salt Lake Region SBDC
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Salt Lake Small Busines Development Center
9690 South 300 West, MCPC 333
Sandy, UT 84070
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How to Business: Trademark Basics