Education
Everyday Entrepreneur Program
Launch your business with a well-thought-out vetted strategy
Identify and validate your business opportunity using a data driven process that mitigates costly errors.
Upcoming Date:
Next Cohort: Fall 2023
Cost $600
Application Closed. Look for Fall Announcement Soon
Are you ready to launch your business or strengthen your hustle? This course teaches entrepreneurs to identify and validate a business opportunity mitigating costly errors, then build a solid ‘go-to-market’ strategy to successfully launch the business. Using a proven iterative process that drives opportunity and strategy based on real customer feedback, which validates the product or service and the business model, creating a quick path to revenue.
- Validate your idea using real customer feedback
- Design a comprehensive business model, including a monthly revenue forecast
- Through storytelling create your brand and a go-to-market strategy
- Practice being a business owner and build your network as an expert in your industry
- Launch your business and get to revenue quickly!
- In addition, you will be exposed to other small business resources, advisors, and mentors.
This program is broken down into three phases.
The Opportunity
In Phase One you will validate your idea using real customer feedback and start identifying early adopters. With this data you will create a Minimum Viable Product (MVP) and Unique Value Proposition (UVP).
The Business Model
In Phase Two, with your customer vetted Minimum Viable Product and a solid Unique Value Proposition we start to create a go-to-market business strategy, complete with a 12-month forecast and marketing plan.
The Launch
In Phase Three with your vetted launch strategy, you prepare to move to market to acquire customers and revenue.
Additionally, you will meet with a business advisor to properly set up and register your business including licensing, Intellectual Property, trademarks, and other business formation issues. Discuss funding options and review your business strategy and forecast.
| Tuesday, May 16 | 3:00pm - 6:00pm | What’s Your Big Idea? |
| Tuesday, May 23 | 3:00pm - 6:00pm | Where are your customers |
| Tuesday, May 30 | 3:00pm - 6:00pm | Review customer interview – introduction to forecasting |
| Tuesday, June 6 | 3:00pm - 6:00pm | Virtual Prototype |
| Tuesday, June 13 | 3:00pm - 6:00pm | Risky Assumption Test and your MVP |
| Tuesday, June 20 | 3:00pm - 6:00pm | Review Big Idea and MVP |
| Tuesday, June 27 | 3:00pm - 6:00pm | Lean Stack Business Model |
| Tuesday, July 4 | 3:00pm - 6:00pm | Holiday |
| Tuesday, July 11 | 3:00pm - 6:00pm | DIY Branding and Marketing |
| Tuesday, July 18 | 3:00pm - 6:00pm | Review Forecast |
| Tuesday, July 25 | 3:00pm - 6:00pm | Competitive Analysis – Pitch Narrative |
| Tuesday, Aug 1 | 3:00pm - 6:00pm | Networking – Pitch Prep |
| Tuesday, Aug 8 | 3:00pm - 6:00pm | Pitch |