Education
Everyday Entrepreneur Program
Launch your business with a well-thought-out vetted strategy
Identify and validate your business opportunity using a data driven process that mitigates costly errors.
Everyday Entrepreneur Program (EEP)
Class starts: Wednesday, October 23
Taught weekly for 10 Weeks (modified for holidays)
South Salt Lake Community Center
2530 South 500 East
Scholarships Available
Are you ready to launch your business or strengthen your hustle? This course teaches entrepreneurs to identify and validate a business opportunity mitigating costly errors, then build a solid ‘go-to-market’ strategy to successfully launch the business. Using a proven iterative process that drives opportunity and strategy based on real customer feedback, which validates the product or service and the business model, creating a quick path to revenue.
- Validate your idea using real customer feedback
- Design a comprehensive business model, including a monthly revenue forecast
- Through storytelling create your brand and a go-to-market strategy
- Practice being a business owner and build your network as an expert in your industry
- Launch your business and get to revenue quickly!
- In addition, you will be exposed to other small business resources, advisors, and mentors.
This program is taught in three phases.
The Opportunity
In Phase One you will validate your idea using real customer feedback and start identifying early adopters. With this data you will create a Minimum Viable Product (MVP) and Unique Value Proposition (UVP).
The Business Model
In Phase Two, with your customer vetted Minimum Viable Product and a solid Unique Value Proposition we start to create a go-to-market business strategy, complete with a 12-month forecast and marketing plan.
The Launch
In Phase Three with your vetted launch strategy, you prepare to move to market to acquire customers and revenue.
Additionally, you will meet with a business advisor to properly set up and register your business including licensing, Intellectual Property, trademarks, and other business formation issues. Discuss funding options and review your business strategy and forecast.
| Week 1 | What’s Your Big Idea? |
| Week 2 | Where are your customers |
| Week 3 | Virtual Prototype |
| Week 4 | Risky Assumption Test and your MVP |
| Week 5 | Review Big Idea and MVP |
| Week 6 | Lean Stack Business Model |
| Week 7 | Branding and Marketing |
| Week 8 | Review Forecast Competitive Analysis |
| Week 9 | Pitch Prep, narrative, and presentation |
| Week 10 | Pitch |