Everyday Entrepreneur Program

Launch your business with a well-thought-out vetted strategy
Identify and validate your business opportunity using a data driven process that mitigates costly errors.

Upcoming Date:

Next Cohort: Fall 2023

Cost $600

Application Closed. Look for Fall Announcement Soon


Are you ready to launch your business or strengthen your hustle? This course teaches entrepreneurs to identify and validate a business opportunity mitigating costly errors, then build a solid ‘go-to-market’ strategy to successfully launch the business. Using a proven iterative process that drives opportunity and strategy based on real customer feedback, which validates the product or service and the business model, creating a quick path to revenue.

  • Validate your idea using real customer feedback
  • Design a comprehensive business model, including a monthly revenue forecast
  • Through storytelling create your brand and a go-to-market strategy
  • Practice being a business owner and build your network as an expert in your industry
  • Launch your business and get to revenue quickly!
  • In addition, you will be exposed to other small business resources, advisors, and mentors.

This program is broken down into three phases.

The Opportunity

In Phase One you will validate your idea using real customer feedback and start identifying early adopters. With this data you will create a Minimum Viable Product (MVP) and Unique Value Proposition (UVP).

The Business Model

In Phase Two, with your customer vetted Minimum Viable Product and a solid Unique Value Proposition we start to create a go-to-market business strategy, complete with a 12-month forecast and marketing plan.

The Launch

In Phase Three with your vetted launch strategy, you prepare to move to market to acquire customers and revenue.

Additionally, you will meet with a business advisor to properly set up and register your business including licensing, Intellectual Property, trademarks, and other business formation issues. Discuss funding options and review your business strategy and forecast.

Tuesday, May 16 | 3:00pm - 6:00pmWhat’s Your Big Idea?
Tuesday, May 23 | 3:00pm - 6:00pmWhere are your customers
Tuesday, May 30 | 3:00pm - 6:00pmReview customer interview – introduction to forecasting
Tuesday, June 6 | 3:00pm - 6:00pmVirtual Prototype
Tuesday, June 13 | 3:00pm - 6:00pmRisky Assumption Test and your MVP
Tuesday, June 20 | 3:00pm - 6:00pmReview Big Idea and MVP
Tuesday, June 27 | 3:00pm - 6:00pmLean Stack Business Model
Tuesday, July 4 | 3:00pm - 6:00pmHoliday
Tuesday, July 11 | 3:00pm - 6:00pmDIY Branding and Marketing
Tuesday, July 18 | 3:00pm - 6:00pmReview Forecast
Tuesday, July 25 | 3:00pm - 6:00pmCompetitive Analysis – Pitch Narrative
Tuesday, Aug 1 | 3:00pm - 6:00pmNetworking – Pitch Prep
Tuesday, Aug 8 | 3:00pm - 6:00pmPitch