Upcoming Date: August 22nd
Classes begin August 22nd
Every Tuesday from 6:00 – 8:00 PM
10 Weeks
Apply Now
Sign up now to take advantage of Free Child Care!
Over the course of the 10-weeks we will cover everything you need to start your own business, including:
Developing The Big Idea
Understanding Customers’ Needs
Virtual Prototyping
Minimal Viable Product
Unique Value Proposition
Sales & Marketing
Business Model Creation
Financial Proformas
Launch, Growth, & Exit Strategies
Perfecting The Pitch
Space is limited so act now!
Please share with friends and your community. –
(This course is normally $600 / person, but The Mill @ SLCC is able to provide this course for free to all Refugees, Immigrants, and New Americans thanks to a generous grant from Dominion Energy.
Questions? Contact [email protected]
Are you ready to launch your business or strengthen your hustle? This course teaches entrepreneurs to identify and validate a business opportunity mitigating costly errors, then build a solid ‘go-to-market’ strategy to successfully launch the business. Using a proven iterative process that drives opportunity and strategy based on real customer feedback, which validates the product or service and the business model, creating a quick path to revenue.
- Validate your idea using real customer feedback
- Design a comprehensive business model, including a monthly revenue forecast
- Through storytelling create your brand and a go-to-market strategy
- Practice being a business owner and build your network as an expert in your industry
- Launch your business and get to revenue quickly!
- In addition, you will be exposed to other small business resources, advisors, and mentors.
This program is broken down into three phases.
The Opportunity
In Phase One you will validate your idea using real customer feedback and start identifying early adopters. With this data you will create a Minimum Viable Product (MVP) and Unique Value Proposition (UVP).
The Business Model
In Phase Two, with your customer vetted Minimum Viable Product and a solid Unique Value Proposition we start to create a go-to-market business strategy, complete with a 12-month forecast and marketing plan.
The Launch
In Phase Three with your vetted launch strategy, you prepare to move to market to acquire customers and revenue.
Additionally, you will meet with a business advisor to properly set up and register your business including licensing, Intellectual Property, trademarks, and other business formation issues. Discuss funding options and review your business strategy and forecast.
| Tuesday, Aug 22 | 4:00pm - 6:00pm | What’s Your Big Idea? |
| Where are your customers | |
| Virtual Prototype | |
| Risky Assumption Test and your MVP | |
| Review Big Idea and MVP | |
| Lean Stack Business Model | |
| Branding and Marketing | |
| Review Forecast Competitive Analysis | |
| Pitch Prep, narrative, and presentation | |
| Pitch |