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January 10th 9:00AM  – Noon

Are you driving customers to your website? Is your brand interesting enough to engage them? How are you capturing leads, and what are you doing with them?

An exclusive benefit of The Mill Entrepreneurship Center is our Lead Magnet marketing class.  This one-day workshop is about creating a Lead Magnet to drive customers to your website, building your audience and growing your business.


  • Section 1: What is your Brand?

Do you know that your marketing is driven by your Brand.  Without a clear understanding of you Brand, your marketing efforts will not be clear.

Outcomes Week 1: Branding Style Guide including logo, colors, cadence, voice and your personal brand story.


  • Section 2: Content Creation

How are you creating content?  Does your content align with your Brand and the direction that you want to take your company?

Outcomes Week 2: Content strategy for product, subject matter expert, social media strategy.


  • Section 3: Video Strategy

What is your video strategy?  Are you using video to demonstrate your product and drive social media?

Outcomes Week 3: Product demonstration video, social media video, where and how to host video.


  • Section 4: Putting It All Together.

Is your marketing in sync and manageable? Is it working and how are you measuring success?

Outcomes Week 4: Finished Lead Magnet, 6-month marketing strategy, Ad spend ideas.


Take charge of your Brand, reset your current marking effort, and ensure you engage your customers. Come and meet other members at The Mill.  You cannot hire someone to do this! As the business owner, you must underhand and manage your Brand. No one else can.